by menonmaitru@gmail.com | Jul 25, 2026 | Performance Marketing
Google Ads and Meta Ads reach customers at very different points in the buying journey, and that difference matters more than any single metric when deciding where to spend your budget. Here is the short version: Google Ads is generally strongest when customers are...
by menonmaitru@gmail.com | Jul 25, 2026 | AI and Performance Marketing
There is a real difference between a basic AI tool, an automation, an AI assistant and an AI agent — and the distinction matters for anyone thinking about using AI in performance marketing. A basic AI tool responds to a single prompt. An automation runs a fixed,...
by menonmaitru@gmail.com | Jul 25, 2026 | SEO and AI Search
Customers no longer find information only through a page of blue links. A growing share of search journeys now happen through featured answers, voice assistants, AI-generated overviews and conversational AI tools that summarise information instead of simply listing...
by menonmaitru@gmail.com | Jun 16, 2026 | Uncategorized
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