by menonmaitru@gmail.com | Jul 25, 2026 | AI and Performance Marketing
There is a real difference between a basic AI tool, an automation, an AI assistant and an AI agent — and the distinction matters for anyone thinking about using AI in performance marketing. A basic AI tool responds to a single prompt. An automation runs a fixed,...
by menonmaitru@gmail.com | Jul 25, 2026 | SEO and AI Search
Customers no longer find information only through a page of blue links. A growing share of search journeys now happen through featured answers, voice assistants, AI-generated overviews and conversational AI tools that summarise information instead of simply listing...
